Fiji Water: Not as green as you’d think   Leave a comment

I’m sure you’ve seen the overpriced bottles in hotels and supermarkets.  What is its true cost?  Freedom for an entire nation.

Nowhere in Fiji Water’s glossy marketing materials will you find reference to the typhoid outbreaks that plague Fijians because of the island’s faulty water supplies; the corporate entities that Fiji Water has—despite the owners’ talk of financial transparency—set up in tax havens like the Cayman Islands and Luxembourg; or the fact that its signature bottle is made from Chinese plastic in a diesel-fueled plant and hauled thousands of miles to its ecoconscious consumers. And, of course, you won’t find mention of the military junta for which Fiji Water is a major source of global recognition and legitimacy. (Gilmour has described the square bottles as “little ambassadors” for the poverty-stricken nation.)

“We are Fiji,” declare Fiji Water posters across the island, and the slogan is almost eerily accurate: The reality of Fiji, the country, has been eclipsed by the glistening brand of Fiji, the water.

Just as Aguatero exploits its resources and consumers, Fiji Water destroys nature and even human lives.  It’s privatized, nonsensical imperialism, plain and simple.  Finding the truth often requires major risks to one’s comfort, as this article reveals.

I’m continuing to try to get our fight back on track after our little scare today and yesterday… will try to update soon.

Advertisements

Posted June 3, 2010 by Connor Arter in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: